It’s almost unfair for you and your business to just wait for the remaining three months to ‘start fresh’ and not fully realizing its goals for the year. Creating and envisioning your goals is imperative when you are running a business. There’s no time to just sit and relax. To give you a jumpstart, here are the top 11 ways to boost your digital marketing strategy:
1. Behavior-Based Personalization
Personalization means understanding customers beyond demographics; moreover, segmentation and customization make them feel valued while providing marketers valuable insights.
According to Marketo, behavior-customized emails perform three times better. Similarly, Statista found personalized messages achieve higher open rates.
Therefore, as a business owner, tailor content using purchase history, behavior, and interests to deliver unique, customer-focused experiences.
This “Share a Coke” personalization campaign is an example of online marketing tips by Coca-Cola (in USA, 2014) aiming to reach millennials.
2. Meaningful Content Marketing for a Strong Digital Marketing Strategy
We are now in the digital age; therefore, a strong digital marketing strategy is essential, not just optional.
Moreover, content goes beyond text—it includes visuals, videos, and social media marketing to strengthen any digital marketing strategy.
Additionally, a virtual assistant services provider can craft, publish, and manage content that supports your overall digital marketing strategy.
3. Social Messaging Apps
The wide use of social messaging apps is no longer for friends sending emojis and memes to each other. It’s another window for small businesses to upgrade their efforts in expanding their market reach.
Consider these stats:
- 1.3 billion monthly users are on Facebook Messenger
- 2 billion messages per month are exchanged between people and businesses on Facebook Messenger
- 55 billion messages are sent via WhatsApp every day
For instance, when you hire a social media manager, he can set up your Facebook page to have an auto-responder every time a fan or visitor sends an inquiry via Messenger.
Related Article: How to Hire A Rockstar Social Media Manager
4. Artificial Intelligence (AI)
The rise of chatbots provides real-time support, and moreover, 75% of executives plan Artificial Intelligence adoption within three years.
Additionally, AI interacts with many users, analyzes behavior and search patterns, and uses social media data for valuable insights.
5. Mobile Marketing for More Sales
A mobile takeover in 2018 is unstoppable; moreover, it covers purchases, bill payments, banking, and almost every transaction.
Research shows that US users spend an average of 87 hours monthly on their smartphones, highlighting growing dependence.
Therefore, this mobile usage surge makes developing a mobile-focused digital marketing strategy essential for boosting online and in-store sales.
To create mobile-friendly pages, ensure speed, accessibility, clarity, content types, sound, and visuals; moreover, prioritize seamless user experience.
Related Article: Advantages of Making Your Site Mobile Friendly
6. Consumers Crave for More Deals
When growing revenue and loyalty, promotions are effective; moreover, deals re-engage consumers and guide them back to purchase.
Customers want savings that are easy to obtain and swift to access. The use of hashtags, coupon codes, and limited-time offer truly helps.
7. Big Data Marketing
Big data can be mined from dіffеrеnt ѕоurсеѕ such as social media analytics, sensor data, public web, business apps; аnd tооlѕ ѕuсh аѕ SE Ranking, Buzzstream, DataHero, YesWare, etc. Data mining is one of the virtual marketing assistant tasks you can outsource today.
Once you understand the customer journey from search to shopping, then implement ad targeting or retargeting to convert leads.
8. Paid Ads in Digital Marketing Strategy
Speaking of retargeting, there is an effective way to use paid ads in digital media considering that many site users are annoyed by ads that pop up anytime.
One marketing manager noted customers respond better to targeted ads; moreover, subtle reminders increase clicks from previous visitors.
9. Effective Use of Video Advertising
Video dominates online traffic, and moreover, 90% of customers say product videos influence purchasing decisions across multiple platforms.
With this in mind, creatively enhance video marketing—add subtitles, optimize length, and ensure audience engagement without causing boredom.
Related Article: Incorporate Video Marketing to Promote Your Business
10. Marketing Automation in Digital Marketing Strategy
The number one reason why you should adopt marketing automation is productivity.
Research shows automation boosts sales productivity by 14.5%, and moreover, reduces marketing overhead by 12.2%, improving business efficiency.
11. Voice Search and Digital Marketing Strategy
Last year, voice search applications made searching, connecting, and multitasking much easier on laptops and smart devices.
Moreover, voice search processes natural words, so long-tail keywords and conversational phrases align seamlessly within these smart voice applications.
According to Google, 20% of mobile searches are already voice-based, and this percentage will rise with frequent Alexa and Siri use.
Do you have any questions about digital marketing assistant services? One of the most reliable VA companies in California that you can turn to is Virtual Assistant Talent.
Call 1-866-596-9041 and discover how highly qualified and trained virtual assistants can help in your everyday tasks and objectives.
