The real estate industry is a highly competitive and highly saturated market. This is why real estate social media marketing is more important than ever to set yourself apart from the competition. However, most agents are struggling with social media and might feel the need to improve their presence. We’re here to help you improve your social media marketing by teaching you how to E.A.T!
What is E.A.T?
ENGAGEMENT – Comments and replies to your posts are not just something you brush off. Respond to them and interestingly engage with them, and you’re sure to find a spot in your potential consumer’s mind. Find more ways to engage with your audience in a fun way such as asking them questions regarding their ideal home, or what elements they prefer in a home. Make it about them but connect it back to your brand and properties. We have more tips HERE.
AUTHENTICITY – With a myriad of corporations whose main goal is to SELL, SELL, SELL, potential audiences are looking for brands they can connect with. The same is true for real estate. Have a balance between polish and heart. Instead of always posting picture-perfect properties, add an authentic human element to your marketing photos. Make them imagine what life would be like if they were the ones in the photograph.
TARGET MARKET – Focus on your target audience. Research about them. Who are they? What are they like? What do they want to see? How do they want you to communicate with them? At the end of the day, no matter how big your marketing budget is, it can all fall apart with the wrong targeting.
NEED HELP MARKETING YOUR REAL ESTATE BUSINESS?
We have experienced talents with college degrees, proficiency in the English language, and solid experience, that can help you in marketing your real estate business. Get in touch with us and let us talk more about your Virtual Assistant needs today!
