The importance of having social media for real estate cannot be overstated. The first step for most consumers when buying anything is doing a quick search on the internet or asking for recommendations on social media, and the same goes for purchasing real estate. In fact, according to the National Association of Realtors, 47% of real estate businesses note that social media results in the highest quality leads versus other sources.
It’s easy to understand why:
- Almost everyone is on social media; Facebook’s user demographics has the target audience for any given real estate business age and income-wise.
- Content is easier to view and engage with, and blends with the consumer’s usual online browsing habits.
- Facebook’s business features are suitable for real estate businesses.
Aside from clients being able to browse properties on your page, social media also provides an outlet for the following:
- Brand discoverability
- Information hub
- Booking platform
- Reading up on testimonials and reviews
- Advertisements
- Quick engagement
- Bite-sized content
- Customer relations
However, since every brand already has a social media presence, getting your customer’s attention and converting to sales requires care, consistency, and creativity. This is where social media strategy comes into play. An effective real estate social media strategy can lead to new leads, gain brand affinity, and overall positive sentiments from consumers. All very helpful in achieving your end goal—sales.
What should you post?
- Property photos
- Client reviews and testimonials
- Helpful tips
- Infographics
- Amenities
- Lifestyle
- Home tips
- Events
- New listings
- Industry news
- Video walkthroughs
Crafting a real estate social media content strategy and creating good quality posts is also vital in the success of your brand. All these require patience, effort, and consistency.
If you think your real estate social media marketing strategy needs an update, or if you need a hand in executing these strategies, hire a digital marketing Virtual Assistant. CALL US at 1-866-596-9041 and we’ll help you establish your brand online.
