Do you see a striking difference from the design of your website, to your internal newsletters, to your printed marketing collaterals? Ever find yourself struggling to find unifying elements in the works your graphic designers churn out for your weekly social media posts?
The scenarios above can be due to the lack of a BRAND STYLE GUIDE. Often, businesses tend to skip over this crucial step due to the rush of putting out content, not being aware of the importance of having a STYLE GUIDE for their brand.
What is a content style guide and why is it so important?
A content style guide is a detailed document that contains the do’s and don’ts of developing content for your brand. This includes colors, fonts, logo usage, tonality, copywriting, and communication style, among others.
A style guide ties into branding, recall, and consistency, and is of utmost importance in this day of social media and digital brand saturation. Think of it like assembling a chair you bought from a furniture store. You read the manual to help you set up. You keep the nuts, bolts, and parts needed for you to assemble the chair, and ignore the rest.
The content style guide can be likened to the manual. It will help you determine which parts you need, which goes where, and what you can do without.
Here are other reasons why you need a style guide for your brand:
- Saves time
- More powerful brand recall
- Eliminate confusion
SAMPLE VISUAL STYLE GUIDE
*https://dribbble.com/shots/3348439-Addwish-Visual-Style-Guide
SAMPLE COMMUNICATION STYLE GUIDE
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