Utilizing Video Marketing in the Real Estate Business
You don’t have to be an expert in digital marketing to understand the potential of video. It’s the quickest technique to draw customers’ attention and lead them to choose your products or services. It inspires, informs, and entertains. Video marketing is the most effective form of communication and can be a very effective way to market real estate properties.
Video Marketing Statistics
These are video statistics that you should know about. Perhaps, these would persuade you to utilize video marketing on your real estate social media platforms.
- Listings with video get 403% more inquiries than those without video (NAR)
- These are the most popular video types by digital marketers:
- 72% – Explainer videos
- 49% – Presentation videos
- 48% – Testimonial videos
- 42% – Sales videos
All of these forms of videos can be used in marketing real estate properties, which can be very beneficial to your business. Most buyers would love to know more about the property. Explainer videos would be a great way to provide your customers with the information they need.
- As the Millennial and Gen Z generations gain ground in the housing market, YouTube is becoming a more common search engine, leading to a whopping 51% of homebuyers using it as a top search engine. (NAR)
- Homeowners feel they are more inclined to list with an agent that employs video, with 73% saying this (NAR)
- 9 out of 10 visitors expressed a want to see more videos from companies and brands (InVideo)
- Comparing social media videos to images and text alone, videos generate 1200 percent more shares (WordStream)
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If you want to free up some of your time to focus on high-priority tasks and business expansion rather than doing menial tasks, hire a VA today! Call 866-596-9041 to book a FREE consultation.
