It’s impossible to assess success in your real estate business without specific objectives. This is where your real estate marketing plan comes into play. It’s an important tool to guide you on how to market your business. When creating your marketing strategy, keep the following elements in mind and ask yourself the following questions:
- What is my vision for my business? Put it in writing. Let it guide you always. What do you hope to achieve in the short and long run? Create a vision statement with the answers to these questions to identify the objectives you want to achieve. This makes laying out steps to achieve your company’s objective much easier.
- Who is your target market? Will you target sellers, renters, first-time home purchasers, and other groups? Identifying the personas to whom you’re selling gives you a better idea of who you should market to. Create a buyer persona and think of them when you plan a marketing campaign.
- What are your long-term and short-term goals? Easy-to-achieve goals will give you small wins while aspirational goals will be harder to achieve, but when you do, you’ll feel over the moon. List techniques that you’ll utilize to achieve them. Set Key Performance Indicators for your goals.
- What is your USP? (Unique Selling Proposition) What makes your business unique from the rest?
For a concrete real estate marketing plan, consider what sets you apart from the competitors. Consider the following questions:
- What can you provide that no one else can? How does your distinct approach or personality add value to potential clients?
- How do you highlight your unique personality in a way that will be appealing?
Need help completing your real estate marketing plan? One of the trusted virtual assistant companies in California that you can turn to is Virtual Assistant Talent. It ensures that you have pre-screened, qualified Virtual Assistants that you can entrust with your real estate business. To acquire affordable pricing options, contact Virtual Assistant Talent at 866-596-9041 today!
Read Real Estate Marketing Plan – Part 2 HERE!
