While real estate has been one of the most stable markets in recent years, it wasn’t spared from the major changes that the pandemic caused. Lockdowns and restrictions caused a shift in how people market real estate and how people purchase them. The shift also forced people to move to digital for all things that used to be done in person. Real estate digital marketing can get you the online presence you need to get that breakthrough.
What exactly will real estate look like in a few months as the industry starts to roar back to life? And what are the digital strategies you can utilize to make things more convenient for your customers? Read on below!
Real Estate Digital Marketing Strategies
1. Livestream open houses
With the threat of the virus still prevalent in other countries, doing live streams to showcase properties that are on sale is a good strategy to take. Going live shows how adaptable, modern, and tech-savvy your company is and can win the hearts of millennials, which, at 38%, represents the largest share of homebuyers in the U.S., according to a survey by the National Association of Realtors released last year.
2. 3D Virtual tours
Having 3D virtual tours is another creative way to showcase properties. The convenience of viewing a property in the comfort of your home and having access to explore every nook and cranny in your own free time is a great way to market. Easily shareable, potential customers can just send the link to family and friends to get their recommendations. Plus, once the 3D tour is already online, it takes little to no effort at all to manage. Just send the links or embed them on your company website. It’s a win-win for everyone!
3. Social media listings
Nowadays, you can find almost anything for sale online-even properties. And with 99% of millennials (and 90% of baby boomers) beginning their home search online, this is a great strategy to take when marketing real estate, especially in the post-pandemic, where a lot of people are still hesitant to go out.
4. Targeted ads
Even before the pandemic, digital ads have always been a strategic method to lure potential buyers. Being able to directly target people based on their demographics, location, and search history has always been a useful feature of ads to convert sales.
5. Creating online communities
Creating an online community based on a shared interest is a great way to add value to your brand. While real estate agents’ goal ultimately is to close a sale, giving valuable information and knowledge to a potential consumer base and gaining their trust can reap long-term benefits.
Need help in implementing these real estate digital marketing strategies? Our pool of highly-skilled real estate VAs can help with listing properties online, responding to inquiries, setting up your live stream, and more! Virtual Assistant Talent is a virtual assistant agency helping professionals from different industries.
CALL US at 1-866-596-9041 and discover how our trained virtual assistants can help in your everyday tasks and objectives.
