Real Estate is complicated and has many layers—whether you’re selling, reselling, flipping, or reselling the property, all of these involve facing different people, working directly with them, and making them happy with how you deal with them. While good service looks different for everyone, this is a common pain point. Here are some tips on how to deal with it and close a real estate sale.
Pain point: Building trust
It’s hard to trust and rapport especially since we’ve lived with the old adage to ‘Never trust strangers.’ Real estate plays a huge part in a person’s life and usually involves a life’s worth of savings. This makes real estate a risky business. To add to this, a study revealed that only 11% of people feel they could completely trust a real estate agent. It is, therefore, very important to build a relationship with your real estate clients before pushing for a sale. Hiring a real estate virtual assistant to take care of your prospects’ inquiries would be a great move.
Tip: Be empathetic. Act as a consultant, not a convincer or seller.
A lot of agents have fallen into the trap of trying to close a sale no matter what. However, while selling is the ultimate goal, it’s important to build rapport and gain trust first before even trying to move in for the close. Hard-selling only benefits you in the short term. Listen to your customers’ stories. Ask them what they’re looking for in a property and why they’re interested in the one you’re selling. Listen to their concerns with genuine interest and honesty. Who knows, maybe they’ll even recommend you to their family and friends in the future!
Need more tips on running your real estate business? We’ve written countless blogs containing tips about real estate.
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