Real estate telemarketing has changed rapidly in recent years, even more so now as we are nearing the end of the pandemic. Even in the pre-pandemic, people have already started purchasing properties without stepping foot in them. Now, the advent of virtual property walkthroughs, Google Street View, and Facetime helped realtors show homes in a modern way to potential buyers. This is great news for telemarketers. However, since a lot of people tend to get annoyed with telemarketers, a solid technique is still favorable to stand out and get potential buyers to listen to what you have to say. What can you do? Master cold calls! Read on to find out how.
What is TAT?
Think, Apply, Think!
This technique involves the process of thinking, applying, and thinking again. What do we mean?
Think: Write an engaging script
Writing an engaging script ensures that you don’t leave out important things that you really want to say. Also, check yourself, if someone calls you reciting the same script you’ve written, would you stay on the line? Think of this as you improve your script.
Apply: Try out your script in your next cold call
This involves making an actual cold call and reciting your script! Take note of any points that might be relevant in revising your script.
Think: of rooms for improvement
Apply what you learned during your practice and improve your script. You may ask your family and friends for advice on how to make it better.
Rinse and repeat, and you’ll be an expert in no time. Do you have a real estate business? You can teach the TAT technique practice to help your telemarketers master cold calls!
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