Selling your products online has a lot of similarities to putting up a profile on a dating app. You need a clear photo of the goods, a description of the product, and benefits as to why you should purchase. Most of all, there are so many people offering the same products and services as you. So, given all these things, what would make potential customers swipe right to your brand? The only answer to that is good customer service. It’s a common thing that every brand knows they should have, but not all have the time and patience to implement it properly.
Things to think about if you’re still doubtful about improving your company’s customer service:
Consumers who have a good customer experience are:
- More likely to purchase again
Trust is important in building brand loyalty. Most of the time, once customers find the right match for them, they will be loyal to a brand for years. However, one simple mishap can make them switch to other products. This is why it’s highly important to invest in making sure the trust between consumer and brand isn’t broken by poor quality service. Who wants to be loyal to someone who won’t be there when you need them?
- More likely to recommend your products and services to friends
People nowadays are most likely to try out or patronize brands that are referred to them by family and friends. Word of mouth is a good marketing tool. On the other hand, a word about awful service also gets around, as it is normal to voice out one’s frustrations when dealing with terrible customer service.
- Less likely to shop for other brands
Why try other products when what you have is tried and tested? Good service gives your consumers a certain level of trust that you can always deliver, and if not, you’ll make up for it through convenient and hassle-free after-sales support.
- Less price-sensitive
It’s all about convenience and quality nowadays. People are more than willing to spend more on your products and services if they know you’re likely to take care of them once issues arise.
Turn your relationships with your consumers into a match made in heaven by investing in good quality customer service. Contrary to what you might think, it’s convenient, affordable, and hassle-free!
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