In an era where everyone’s attention span is shorter than that of a goldfish, the importance of developing modern, unique and out-of-the-box real estate marketing ideas is a surefire way to stand out. However, crafting these can be difficult, especially when your time is mostly spent hosting open houses or meeting potential clients or chasing leads.
While a lot of these out-of-the-box concepts take time and planning, you need not worry. Identifying opportunities within your existing channels is something that can be done with the help of your real estate VA. Here are just some tips and ideas you can look at and implement with the help of your real estate VA.
Interactive chatbot
There has been a prevalence of Chatbots as an effective marketing tool seen on websites and social media pages, especially in industries like real estate, where a high volume of daily inquiries is commonplace. But to utilize this feature, opt to add gifs, short video content, or even a story-based approach. People still love to talk to actual humans, so making your chatbot as witty as possible can earn your brand plus points in cool.
This or that type quizzes to help identify which of your properties suit the buyer’s needs
If you’re familiar with Buzzfeed, you’ll know that people love taking quizzes about almost ANYTHING. Hit two birds with one stone and find out what your consumers want—and what properties would suit them best based on the choices they selected.
Real estate agent “Ask Me Anything”(AMA)
Purchasing a property requires a lot of thinking before the a
ctual sale. Consumers would normally have a million questions before deciding to push through with a purchase. A live stream AMA format on your social media pages with a charismatic real estate agent is an engaging and surefire way to get them to remember your brand when they’re ready to purchase.
Highlight the aspirational lifestyle within the area of each property 
If the consumer is purchasing a property for themselves, a factor that might convince them to purchase is the abundance of activity, entertainment hubs, parks, and the like near the area of the property. Create an eye-catching video or infographic highlighting the aspirational lifestyle they can have once they purchase the property, and you’re sure to generate more interest around the listings you have.
Showcase pet-friendliness
For some millennials nowadays, PETS ARE THE NEW KIDS. Highlighting how pet-friendly a property is can gain plus points to your millennial property seekers, which 38%, represents the largest share of homebuyers in the U.S.
Instagram story walkthroughs
last but not the least real estate marketing idea you can implement is to integrate viewing your properties into the consumer’s dail
y social media habits by posting walkthroughs on your Instagram stories. Even if they’re not purchasing now, seeping into their consciousness while doing their daily routine is a good strategy for visibility and recall.
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