Did you know that you get a bigger and wider relevant audience to showcase your products or services using a website than by publishing ads in a regular printed media? Nowadays businesses need a website as in the past they needed a phone line. It’s a lot easier to survive having an online presence. Think about it!
The number of online shoppers has increased to 793 million to 1.12 billion from 2011 – 2014. More than 280% of online population has used Internet to purchase anything from books to home appliances to computers to cars to real estate to — you name it. A website has no geographical limitation. It’s like having a super dynamic, well organized sales force available to your customers or clients 24/7.
Why Consumers Prefer Shopping Online:
- time saving
- more variety
- easy to compare prices
- no crowd
- less prices
- spend less on gas
- less taxes
So, have you ever asked yourself: Do I really need a website? What are the ways that a website can help my business?
7 ways how having a website can help improve your business.
- Open All Day, Every Day
Your website is open 24 hours a day, 7 days a week so your customers can conveniently interact with your business. Buyers really appreciate the ease of finding what they need without having to stop, call, and ask. They can fill in a form, sign up for a newsletter, browse your products or services, read your blog, book online, download e-book, all in their OWN time!
- Expand Customer or Client Base
Your website puts your business out there to be seen by everyone. But the goal is to be found by anyone anywhere who is already looking for what you offer. There is definitely no other way to maximize your geographic reach, and internet usage continues to increase year after year. If you don’t have a well placed website someone else will get your business.
- Interact and Communicate with Your Customers Regularly
People tend to keep you in mind if you keep in touch. It’s proven that customers who already know and trust you will more likely buy from you again. Regular email newsletters and updates to your website will help you better communicate with your them. Set up your online profiles on Facebook, Twitter, LinkedIn, Google+, etc – these are a low cost way to get more of YOU online
- Opportunity for Lead Generation and Feedback
A webpage can help you generate the right kinds of leads that will turn into customers, rather than to just a large group of people. Those who are interested in your product or service will go the extra mile for your updates and sign up for a newsletter. Now you have a handful of great leads you can follow up.
- Share Your Expertise
It’s not enough to provide just sales information about your products and services. Your expert advice may give you an advantage over the competition and even make the sale. Presenting your customers with help and knowledge about your company’s area of expertise is a plus.
- Strengthen Your Credibility
Showcase yourself and your message online. A simple and professional web design will add credibility to your business and strengthen your brand. By providing customers with information in an organized manner, you can set an excellent impression for all transactions to follow.
- Save on Marketing Spend
With website content, you don’t have to spend money on printing, shipping, or postage expenses. Updates are quick and easy. Every web design can be tailored to suit the size of your business and your budget.
Having said that, your website needs to be:
- Search Engine Optimized (SEO) for Google page ranking
- Connected with your social media accounts (Facebook, Twitter, LinkedIn, etc)
Abundant, fun to read content is the key to success. It is important to create a compelling site that can help convert visitors to followers, customers and clients. Taking your business online can help buyers, clients, potential employees, business partners and even investors quickly and easily find out more about your business and the products or services you have to offer.