Whatever your business is and however you handle it in the market, Meetup offers a wide range of opportunities to help boost your business locally. Personal interaction through events is a great way to promote your brand and come across with new loyal customers.
What is MeetUp?
Been around for over 12 years now, MeetUp.com is the world’s largest network of local groups. It makes it easy for anyone to organize a local group or find one in which people meet in person. Involving a live event is one of the terms and conditions that Meetup groups must adhere to.
The network boasts of impressive stats as follows:
As of this writing, there are 7,145 Meetups Happening Now. Many of these groups are focused around causes or events, each one with the goal of improving themselves, communities, and make a difference.
Ready to reach out to new local prospects with the potential to become loyal customers? Look no further.7 Ways to Use #MeetUp to Promote Your Business Click To Tweet
1. Create Own Business Target Personas
To start off, you need to fully understand the kind of personas you want to target with your business. On Meetup, one can have more than one persona for their customers. This will give you a good idea of what sort of activities and events to launch for each persona.
Once you do this, you can then start to create several descriptions that will entice prospects to join your Meetup group and engage with other members.
2. Start a Meetup Intended for Each Persona
There are times that a business will have more than one persona. For example, a restaurant can target customers who just want to eat but at the same time, they can also offer culinary studies to those who would like to learn how to cook.
As of now, you can lead up to three Meetup groups on a single account so if you have different customer personas, it’s best to create a separate Meetup group for each one. You can then customize each of the events and activities you put together to suit each persona.
Create and promote events that will give each group a taste of your business’s ability to accommodate their specific needs. Provide a catchy name for each of the groups that represent the audience you want to attract well.
The organizer of Hudson Valley Hikers describes it as an extremely active group with hikes every weekend for people who like being outside, hiking, backpacking, camping, kayaking, cycling, mountaineering, rock / ice climbing, caving, etc.
3. Start Forming Connections
Join Meetup groups and meet members. Don’t pitch too soon. Instead, get a feel for the individual group, its interests and offer costless but helpful information.
They will be drawn to know what other knowledge you have in store for them. As a plus, they will most likely to spread the word about what you know and what you are doing.
4. Activate Your Social Media Presence
Set up social media pages like a Facebook Group, Twitter account, or Instagram for your Meetup Group to give them another way to keep in touch and get updates about upcoming events.
5. Build an Email List
Meetup is a pool of future subscribers. Encourage members to join the list. Then send out notifications of new events to all members. Members can also download the Meetup app on their smartphones so they don’t miss out on notifications.
6. Freebies! – Give Out Free Information & Samples to Meetup Groups.
Everybody loves free stuff. So during the events, make sure as a group organizer that you will pass along some freebies to other members.
You can then simply include your company’s contact information for each of the giveaways so Meetup members can easily reach you.
7. Promote Your Meetup Group
You can easily promote your event because Meetup.com will display it to local visitors when they’re searching for Meetups within your city. You can do the following to give your group a head start:
- Use an attractive header image
- Write an introduction that defines exactly what you’re organizing and for whom – This will be the first thing that new members of your group see, so make sure it attracts the right kind of people.
- Add two of your most active members as Organizers so that they have an access to promote your group to their own social networks.
- Print up flyers to announce your local Meetup event and post them in your neighborhood. Motivate members to take their friends along and invite more to join your group.
For example, if you are a business coach who helps entrepreneurs increase their profits and improve their trade, you can organize a workshop for these owners so that they get an appetite for more information. Eventually, you will introduce the concept and importance of business coaching.
Groups like the New York Entrepreneurs and Startup Network is ideal for a startup business or entrepreneur to create because it will attract your ideal prospects.
The main reason for creating and organizing a Meetup for your business is for your customers to know you more in person and also to bring in more potential buyers through events and referrals.
It is proven that people are more likely to do business with those they like and respect. Being the organizer allows you to showcase your abilities as a businessperson and the capability to influence people to trust your brand more.
Register for our Upcoming FREE Webinar on How to Use Meetup.com to market your business and generate new prospects each month!
We will cover proven techniques on how to leverage your Meetup.com account to generate new prospects and build your opt-in/marketing lists.
This webinar will feature Ken Varga, who has built 35 successful, profitable businesses in his career of 38 years. One of Ken’s off-line businesses had over 460,000 ongoing customers. He has also developed and sold multiple businesses for over 9 figures.
Sign up for one of our upcoming webinars that is most applicable to your business:
For Business Owners: Wednesday, September 21, 2016 from 8:00am-9:00am PST / 11:00am-12:00pm EST
For Insurance Agents: Thursday, September 22, 2016 from 8:00am-9:00am PST / 11:00am-12:00pm EST
For Network Marketers: Wednesday, September 28, 2016 from 8:00am-9:00am PST / 11:00am-12:00pm EST