As soon as you start reading this article, whether you use social media or not, your competitors are already prepping to share a piece of content all over the world in a matter of seconds.
Why is that? Well, a recent HubSpot survey featured in Forbes indicated 92% of marketers claim that social media marketing was an important part of their business—and 80% indicated their efforts increased traffic to their websites.
A social media virtual assistant can help build your brand reputation, build a following, and increase your market exposure and potential sales and conversions. There’s no time like the present to get your business up to speed and avoid falling behind your competition. Here are five reasons to use social media marketing in your business:
1. Increase traffic and brand recognition
Your social media presence paves the way for new customers to access your brand and content easier while making you more familiar and recognizable for existing customers. The social media networks you create are new channels for you to build reputation by increasing your visibility online.
For example, a Twitter user could get interested about your company after just seeing your hashtag retweeted by his friend. Or, an online buyer might check out your website after seeing your promo posted on multiple networks. It’s all about making use of every opportunity you can get to broadcast your brand in the internet world.
2. Build a following and brand loyalty
A conclusion from a report published by Texas Tech University stated that a strategically designed social media plan could prove influential in encouraging consumers into being brand loyal. Businesses should take advantage of the tools social media gives them when it comes to connecting with their audience and building a following.
According to the report, brands who engage on social media channels enjoy higher loyalty from their customers. Furthermore, another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
3. Convert visitors to customers
Did you know that every post you make on social media platforms is an opportunity for customers to convert? Whether it’s a video, an image, or a blog post, what you share online is a chance for them to react and/or take action.
You will have access to new customers, recent customers, and old customers, and the great thing is, you’ll be able to interact with all of them simultaneously! Remember that each of their reactions could lead to a site visit, and eventually a conversion.
However, not every interaction with your brand results in a conversion. But keep in mind that every positive feedback increases the likelihood of an actual conversion. The opportunities you have on social media alone are very valuable.
4. Decrease marketing costs
According to Hubspot…
In fact, if you hire a virtual assistant (VA) or remote worker to spend just one hour a day developing your content and syndication strategy, you could start seeing the results of your efforts.
You can also go for paid advertising through Facebook and Twitter. It is not that pricey depending on your goals and can be a valuable investment. For example, a VA can go over your page insights and develop a strategy for you and once you get a better feel for what to expect, you can increase your budget or time allocation for the efforts.
Additionally, the VA can consistently monitor your social media account, reviewing and responding to prospective customers and existing customers inquiries, comments, and concerns, escalating important things that come up for you to address and take action as needed. VAs can also create and populate dashboards for you to monitor the traffic and measure the activities and success of your social media.
Further, virtual assistants can be a highly cost effective alternative to utilizing PR firms or marketing agencies depending on your business needs and budget.
5.The sooner you start, the better
The sooner you start your social media marketing, the sooner you will reap the benefits. You will see your network grow rapidly as your followers tell their friends, their families, and so on. The earlier you start, the sooner you’ll be able to start establishing your presence and growing your audience. And, with the feedback you get in the social media marketing process, you’ll know if there are issues right away and take steps to resolve them.
Studies have shown that…
So make sure you are all ears when it comes to this, as social media is the most viral marketing ever—word gets out faster than before.
Now is the time to start growing your network. If you don’t have the time or expertise to do so, you can hire a VA to start inviting connections, creating, writing, and posting content and engaging in conversation and follow up with your audience or customer base.
The important thing is you build your online presence and make it easier for prospective clients/customers to find you, and interact with you. This opens the door and increases your market exposure to create more opportunities in delivering your message and unique selling points for increased sales conversions of your products/services.