Top 12 Benefits of Outsourcing Your Appointment Setting Task

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“Let’s make you an appointment.” This assertive one-liner often starts most sales transactions in the entire business world.

Selling would even be more effective when you set appointments and speak to a prospect first. This is especially true to start-ups and small businesses. But did you know that outsourcing appointment setting services can make a whole lot of difference in your business?

Find out what appointment VAs can do and the benefits of using remote or outsourced virtual assistants.

What Do Appointment Setters Do?

Independent contractors can be hired from appointment setting services company that can do the following:

  • Make cold calls
  • Generate leads
  • Schedule/reschedule appointments
  • Make follow-up calls
  • Provide general overview/info about the company or business
  • Discuss the company’s products or services
  • Deal with the confusion that can sometimes occur with setting up meetings
  • Free up a business owner’s resources for other important matters
Top 12 Benefits of Outsourcing Your Appointment Setting Task

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Advantages of VA Appointment Setting Services

1. Save time

Outsourcing appointment setter jobs free up a lot of time for your internal sales representative to exert more effort in closing sales and making strategies to support your company.

2. Expanding the sales force

Virtual appointment setters are not just telemarketers. They are an extension of a business sales team. He or she can develop a customized script that focuses on the client’s products and services. These VAs can also do a research as to what types of companies should be contacted, and connect with the key decision makers.

3. Cost-effective solution

Your in-house cold-calling tasks will require management either from you or from a supervisor, which can only add up cost to the company.

Working with an outsourcing company that provides appointment setters telemarketing services is indeed a cost-effective solution. They can manage their own virtual team (such as your appointment setter) so you don’t have to worry and manage additional staff.

4. A way to promote your business

Marketing yourself and your business and getting noticed in the market is a no-easy task because of thousands of competitions.

Professional virtual assistance companies have trained people to be experts in cold calling. They even have gained more experience and knowledge than regular employees because of the diversity of client base that they handle.

This information can allow a business to look at what areas need to be altered to increase the effectiveness of its overall sales strategy.

5. Generating and nurturing leads

There are different stages of the buyer’s journey that require different approaches. Having a proper nurturing system in place can tremendously help in nurturing leads and converting them into cutomers/clients.

An appointment setter VA can create a list of warm and cold leads (top/bottom of the sales funnel) and hand them over to sales department for follow-up.

Lead nurturing can lead to a 20% increase in sales opportunities. Click To Tweet

If you don’t have the resources to run full-funnel marketing, you may need to outsource to a virtual assistant who can generate some highly-qualified leads to jumpstart your revenue.

6. Data and analysis

As mentioned, a lead list must be developed to prioritize the most interested prospects. A qualified list will more likely to succeed with setting an appointment that will result in a closed deal.

To do this, a virtual assistant can gather and analyze the relevant data to determine the right people who are responsive in a company’s product or service, as well as those who are the appropriate decision-makers.

7. Dedicated skills

Statistically, an appointment scheduler is much better at setting up qualified sales appointments than sales representatives who prefer the limelight of presenting, negotiating and closing deals.

8. Avoid what you dislike

In numerous surveys, salespeople say cold calling is their number one dislike. Some say they plain hate it and avoid it at all cost. If this is you, then it’s definitely time to outsource rather than lose a sales lead.

9. Perform other tasks on the side

Sales appointment setting virtual assistants can also be invaluable in surveying your customer base, introducing new products and performing data base marketing.

10. Easy to track

Appointment scheduling services provide a trackable and much improved ROI over traditional sales approaches.

11. Taking it a notch-higher

Top 2% of companies are doing the new paradigm of separating prospecting and appointment setting from selling.

12. Building client/customer loyalty

Appointment setting VA companies are better able to call on the most profitable leads—those most likely to buy from you soon.

Ready to hire your Appointment Setter Virtual Assistant? Virtual Assistant Talent can help! CALL US at 1-866-596-9041 and see how our highly qualified and trained VAs can assist in your everyday tasks and objectives.

We would love to hear if these tips worked for you! If you have questions or any Real Estate related success stories, please leave a comment below.


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