Let’s face it. People and their mobile devices are inseparable—at home, at work—everywhere. It virtually has become a ‘basic’ need that we are using day and night.
That alone is one of the MAJOR advantages of making your website mobile friendly. A website that is optimized for mobile viewing is one that delivers information fast and effective!
What is Mobile Website Optimization?
A responsive web design (responsive website) is a “single website that adapts to any screen size so it’s as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required.
The design instinctively adapts to the device it is being viewed on so it looks great on a mobile, tablet and desktop.” (Source: itseeze.com)
When they visited a mobile friendly website…74% of people say they’re more likely to return to a mobile-friendly site in the future. Click To Tweet
Elements of Mobile Optimized Websites
- Quick to load
- Have less text
- Fewer pop-ups
- Simplified drop-down menus
- Fewer text boxes to fill out
- Store hours are large and easily seen
- Easy to locate contact information
- Prominent calls-to-action
- Buttons are large and easily targeted
According to Google, “not having a mobile optimized website is akin to shutting down the business for one day every week.”
Why Your Website Needs to be Mobile Friendly
1. Most people choose to use mobile than desktop
More and more people are using mobile phones, smartphones, and tablets for years so you want to make sure they can access your business through their mobile devices.About 2/3 of Americans own a smartphone and 87% of millennials have their phones at their side day & night. Click To Tweet
2. Reduced load time
We all want to provide a good user experience. And one of the reasons why people leave the website sooner is due to its long loading time. Mobile optimized sites load faster so you’re one step away from losing a potential customer.48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly. Click To Tweet
3. You’ll attract more visitors
Around 40% of the traffic to most websites is now from mobile phones. That means that almost half of your users need a mobile friendly website to engage with your business.
Many mobile users will simply click away from a page if it doesn’t respond the way they want it to on a mobile device.79% of people who don’t like what they find on one site will go back and search for another site. Click To Tweet
4. SEO benefit: Google ranks you higher
Another reason why you need a mobile optimized site is because it makes it easier for people to find you in online searches.
Google announced that from April 21, 2015 its new algorithm favors mobile-responsive websites. Also, in this way you won’t be penalized for having duplicated content.
5. Makes it easier to manage your content
Having a mobile friendly website allows you to save time, energy, and resources on publishing your content online. Aside from that, duplicate copies of your content is just hard on your search rankings so it’s better to have one website and develop a responsive design from it.61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right… Click To Tweet
6. Mobile users are bigger buyers
Because of the fast-paced generation we are currently in, there’s a basic need for people to be informed instantly.
One of the benefits of mobile optimization is it makes mobile users want to read product reviews and compare brands faster and purchase whenever they want or need to.67% of users are more likely to buy from a mobile-friendly site than a non-mobile friendly one. Click To Tweet
7. Social media shares are huge on mobile
Using mobile devices makes it easier for website visitors to share interesting posts, pictures, and videos with friends. Notice how social media buttons are everywhere when you browse with your phone? Otherwise, the word SHARE is featured prominently on the article.
8. Lower maintenance cost
A mobile-responsive website may cost you upfront, but it has definitely much lower maintenance cost. For instance, you do not need to reformat, duplicate or add features to your content twice, like you would do using a desktop and a mobile site.
Consult some website technical virtual assistant services – they will help you transform your website and optimize it for mobile-viewing
9. Better back-linking
Aside from better search engine rank, a unique URL results in a stronger linking setup. All your backlinks will point to the same domain instead of being split between desktop website and mobile website.
10. It will help your website prepare for the future
As mentioned, increasingly more individuals are choosing smart phones and using tablets. It’s definitely a good business sense to provide them with the service they need to keep using your website.50% of people said that even if they like a business, they will use them less often if the website isn’t… Click To Tweet
11. Don’t fall behind the competition!
Be ahead of the game. You don’t want to be the last one to update your website.
7 Examples of Excellent Mobile Website Design
1. Google Maps
The mobile website has the speed and functionality of the app.
2. Abercrombie & Fitch
Abercrombie & Fitch uses simple color palettes with beautiful photography to draw the visitor’s eyes to the products, rather than the elements of the site.
3. Huffington Post
Huffington Post actually alters their headlines slightly for mobile users so their content is more easily scannable.
4. Texas Roadhouse
This mobile website does a great job of encouraging users to find a location nearest to them to visit.
5. Nationwide Insurance
This one nails down the simple user experience. You can get an auto insurance quote right away by entering your zip code; or you can “Find an Agent” to learn more information about their services.
This popular booking site grabs the users’ attention and directs them to the form with a clear call-to-action.
Shutterfly is an online service where you can create photo books, personalized cards and stationary, and more. Their mobile-friendly website is:
- easy for users to find out information about their offerings
- designed with beautiful imagery
- equipped with menu items have been enhanced into large buttons
Final TIP: There’s an easy way to check your website using Google’s Mobile-Friendly Test. See if there’s some work to do in order to maximize the mobile user experience of your website.
Need help with building website mobile-friendly? Our Web Design & Development packages can match you with a dedicated Web designer/ Tech virtual assistant to help create responsive-design websites for your business or personal page.
Talk to us today and let us know what you want to accomplish. CALL 1-866-596-9041 to learn more.
We would love to hear if these ideas worked for you! If you have questions or any business related success stories, please leave a comment below.