How to Use LinkedIn to Market and Generate Leads For Your Business

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There is absolutely no doubt that LinkedIn is the world’s largest professional network. From Fortune 500 companies and small businesses, down to 467 million professionals and entrepreneurs – you won’t have a hard time targeting your prospects.

LinkedIn Marketing For Your Business

Five main actions to be done in order to make sure that you keep growing and keep getting the leads that you most wanted:

  • Invite
  • Engage
  • Connect
  • Comment
  • Convert

There are specific tasks that you will have to do daily, weekly, monthly, or as needed. But there are 2 things that you have to be consistent with:

LinkedIn Visibility and Engagement

LinkedIn allows you to connect to millions of prospects everyday from all over the world. The goal is to stick to your target audience. That’s why you should get the most bang for your buck when getting any of the LinkedIn marketing management services online.

How to Use LinkedIn to Market and Generate Leads for Business

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In LinkedIn, you should focus on GETTING VISIBILITY And ENGAGING ACTIVELY. Click To Tweet

So first thing to do to get visible is…

1. OPTIMIZE YOUR PROFILE

Decide on a two-word key phrase that describes you and your business i.e. virtual assistant. There are a lot of LinkedIn areas that have impact on search such as the following so make sure you put your key phrases and keywords in the titles and descriptions.

  • Experience
  • Job description
  • Publications
  • Skills and Endorsements
  • Honors and Awards
  • Recommendations

2. EMPHASIZE YOUR EXPERIENCE SECTION

Another thing you can do for optimization is break down your resume in small chunks (several positions) and as many titles as possible. Say, CEO specializing in Hiring and Recruitment of Virtual Assistants and CEO specializing in Real Estate Virtual Assistant Services. It has the same position but different functions. (keywords: hiring, recruitment, real estate).

Tip: To know how well your ranking for particular keyword is, run that search in a LinkedIn account that is not connected to anybody. The goal is to be found on the first 10 pages.

After you’ve done some tweaks in your LinkedIn profile, you can then…

3. ADD MORE CONNECTIONS

Before you do this, you want to be able to SEARCH and FILTER the prospects that you want to connect to. Refer to ‘Advanced Search’ in LinkedIn Help Center to see the list of Boolean search types to refine results. i.e use of “”, OR, NOT, AND.

Remember, not all LinkedIn marketing strategies offered will teach you to do this in a way that you get to filter the search results down to the core. Read on to find out the next steps.

If you found a prospect, open the search result in a new tab and save it as a contact or tag it so you can easily locate it in the future. Use the Save Search link next to the gear icon to save your search method and receive notice about brand new prospects.

Note: When thinking about the prospects, the money level is your 2nd Degree connections. This is the “Referral” level in your network. Also, don’t forget to connect to those who searched you. Go to Who’s Viewed My Profile to see the stats.

4. INTERACT WITH YOUR AUDIENCE

At this point, you want to keep your profile alive and engaging. To do this, spend at least 5 minutes a day to…

Create effective LinkedIn status updates by sharing content or asking a question. Click To Tweet

Like and comment your connections’ status updates as well. Everyone in their network will get email notification, thus, driving more traffic to your LinkedIn profile and increasing your credibility.

5. MONITOR PROFILE ANALYTICS

Finally, don’t ignore your Visibility stats such as “Where your viewers came from” and “Search keywords that led to you”.

Create a spreadsheet to track the status updates to see what catches and what doesn’t. In the next few weeks you will be able to determine what works best for your LinkedIn marketing strategy.

 

We have a Free Webinar on this topic.
Learn How to Use Linkedin to Generate 10-25 New Prospects per Month.

We have a Free Webinar on this topic. Learn How to Use Linkedin to Generate 10-25 New Prospects per Month.

In this Webinar you’ll learn:

  1. How to create 10-25 new prospects/month
  2. How to communicate with them
  3. How to use Linkedin Groups effectively

Watch our Webinar Replay Now


Resources:
https://www.statista.com/

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