John Davern, Jr., MBA, President and CEO of Virtual Assistant Talent, LLC, (VAT) will be sharing case studies and best practices at a special bonus session on Updating Your Executive Brand for Improved Market Visibility in the Executive Next Practices Institute event on April 4, 2014. The event, entitled “High Performance, High Compliance: Transforming Regulatory Risks into Increased Company Valuation – A New Approach” will be held at the Taco Bell Headquarters in Irvine, California.
In 2012, the Center for Talent Innovation released a study that introduced the term Executive Presence, which set the pace for a new paradigm for leaders and executives. The study revealed that Executive Presence comprises 26% that senior decision makers consider when it comes to promotions, as well as helping leaders earn respect from their employees and peers. Barack Obama, Steve Jobs, Richard Branson and Larry Page are just some examples of leaders who are the embodiment of Executive Presence.
“With Executive Branding, we’re taking the 3 universal dimensions of Executive Presence (Gravitas, Communication & Appearance) into the world wide web through proven personal branding and online marketing strategies.” shared John Davern, Jr., MBA when asked about his upcoming session on Executive Branding. “The Executive Next Practices Institute events are meant to help to mold the next generation of leaders by transforming them into globally effective leaders – and this is precisely what Executive Branding will help accomplish. The next generation leader is one who not only exudes an Executive Presence in person, but one that has a presence that reverberates globally. And what better way to achieve this but through the World Wide Web?”
John and his team of Virtual Assistants at Virtual Assistant Talent, LLC (VAT) have worked with executives, entrepreneurs and businesses of all sizes in improving their brand and reputation through online marketing strategies such as Search Engine Optimization, Social Media, Email Marketing and more. He stressed that “Although the importance of Executive Branding is quite obvious, most executives are not able to execute these strategies, because they simply do not have the time or budget to do so. This is one of the primary reasons that our clients tell us when they hire a Virtual Assistant.”
The use of Virtual Assistants (VAs) or Virtual Teams is no longer a new concept when it comes to online marketing. The use of VAs gained popularity in 2007 when it was featured by Tim Ferris in his book “The 4 hour work week”. Having been a fan of the book himself, John was motivated to use his experience in Human Resources and Recruitment to put together his company, Virtual Assistant Talent in 2009 and he has been helping various executives, entrepreneurs and businesses by providing professional services through the use of Virtual Assistants ever since.
John will be sharing his experience and best practices used by his company on how to execute Executive Branding techniques effectively through the use of Virtual Assistants in the upcoming ENP event. He will be joined by other reputable business speakers and executives such as John Polson, partner, Fisher & Phillips LLP, a national labor and employment law firm; Donna Ellis- Ziemer, Human Resource Director of Pendragon North America Automotive, Inc.; Debra Squyres, Director of Human Capital Services of Trinet and Scott Tompkins, counsel and Director, Office of Business and Legal Affairs of Concentrus, Inc,. and Phil Molyneux, Chairman of SONY Electronics.
For more information about the event, interested parties may visit the Executive Next Practices Institute events page: www.enpinstitute.com/events.
About Executive Next Practices
Executive Next Practices Forum is a unique organization comprised of mid to large market C-level to functional leaders and trusted advisors (Board members, CEO, CFO, HR, CMO, COO, and ICO). This ongoing collaboration, conducted in a non-traditional format, is focused on the latest “Next Practices” leadership and business strategies. Conducted in major corporate and academic “safe havens” the sessions are non-solicitation and formatted to deliver fresh, innovative and relevant approaches to leaders and their executive teams.
About John Davern, Jr., MBA
John Davern, Jr., MBA is the President and Chief Executive Officer (CEO) of Virtual Assistant Talent, LLC (VAT), a Business Process Outsourcing (BPO) company that provides professional services to businesses, entrepreneurs and professionals through the use of Virtual Assistants (remote & home-based workers).
With over 18 years of experience in corporate human resources, working for Fortune 500 companies such as General Electric (GE), Harris Corporation, The Home Depot, and a Toyota/GM Joint Venture, John has acquired extensive knowledge and hands-on experience through the various human resources and recruitment positions he has handled. In his career, he has recruited and trained thousands of office-based employees and hundreds of home-based/remote workers.
John holds a M.B.A. in Human Resources from Duquesne University, an internet Technology Webmaster Certification from Illinois Institute of Technology, Certificates in Business Practices/Problem Solving & Toyota Production System, and a B.A. in Labor & Industrial Relations from Pennsylvania State University.