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Why Artificial Intelligence Can Never Replace Executive Virtual Assistants
What is artificial intelligence? What are the capabilities of artificial intelligence in virtual assistance? Represent knowledge and reasoning Recognize pattern What are the 5 reasons artificial intelligence can never…
Breaking Down the Benefits of Social Media Advertising for Small Businesses
What are the advantages of social media advertising? 1. Increased brand awareness 2. Generate leads 3. Cost-effective advertising 4. Easy-to-use interface 5. Rake in sales 6. In-depth analytics What…
Overcoming Recession: How A Virtual Assistant Can Help Your Small Business
Nothing is more volatile than the economy. A recession represents a significant downturn in economic activity that may pose substantial challenges for businesses, particularly small businesses. However, this does not…
7 Practical Steps to Build A Healthy Relationship With Your Executive Virtual Assistant
Learn to manage your expectations Communicate, communicate, communicate Be open to two-way constructive feedback Compensate your virtual assistant fairly Build trust and autonomy Recognize and reward Respect their time …
How to Setup Google Optimize to Run A B Tests on Your Website
Environment Setup Install the Optimize Chrome extension for Google Chrome; Signing up for Google Optimize Using Google Chrome via the Google Optimize extension, click the extension so you will be redirected to…
How to Add Google Analytics to a Site (using GTM)
Get the measurement ID from Google Analytics 4 1. Login to your Google Analytics account. 2. Click “Admin”. 3. Make sure you’ve selected the correct property (website) and select “Data…
Implementing and Analyzing Heatmaps on your Website
Evaluating the need for a Clickmap or Scrollmap tool Do you want to analyze quantitative data, analyze specific metrics over given time periods, or track major events on your website?…
Adding Google Tag Manager to a WordPress Site
Important: This SOP works only for self-hosted WordPress sites, aka WordPress.org and not WordPress.com Download the Google Tag Assistant Legacy Chrome Extension (Free). Alternatively, you can also use Google’s official Tag Assistant. Sign…
Setting Up Conversion Goals in Google Analytics
Note: On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July…
10 Things to Know about Virtual Assistant: Facts & Myths
Myth: Virtual Assistants Lack Professionalism Fact: Virtual assistants are highly skilled professionals Myth: Virtual assistants have limited skill set Fact: Virtual assistants possess a wide range of skills Myth: Virtual…