The nature of the real estate sector is continuously changing, making it difficult to keep track of and even more difficult to anticipate. Agents must stay on top of various trends and circumstances, which is never an easy task. Here are some real estate business stats to check and take note of.
Digital Consumption
- 96% of realtors use a smartphone with email and internet access daily
- 95% use email daily
- 93% prefer text when communicating with clients
- 90% prefer phoning
- 89% prefer email
- The top three tech tools for providing excellent leads to realtors are social networking (52%), CRMs (31%), and MLS sites (28%).
What does this mean?
The use of digital technologies and social media has aided realtors in communicating with clients and potential leads, keeping pace with digital transformation accelerated by the pandemic. Your business might be significantly missing out by not embracing these digital platforms.
Social Media Usage
- 57% use social media daily
- 90% use Facebook
- 52% use Instagram
- 48% use LinkedIn
- 24% use YouTube
- 19% use Twitter
- 8% use Pinterest
- 5% use Snapchat
What does this mean?
Gone are the days of only using traditional marketing for real estate. Nowadays, with millennials making up the largest share of home buyers at 37%, using modern social media platforms to reach your audience is the smartest choice.
These real estate business stats are very helpful but are sometimes difficult to digest. However, if you turn to professionals, you can implement strategies based on these statistics to advance your business.
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