A strong social media presence has gone from a nice-to-have to a must-have as more buyers and sellers use the internet to find the perfect house and real estate agent. Our last blog highlights digital statistics and the use of social media in real estate. Today, we’re going to focus on a very specific platform for real estate marketing and how we can utilize it to get quality leads for real estate businesses.
Is Instagram a Good Platform for Real Estate Marketing?
You might put a posting on Instagram as a lower priority compared to other tasks already on your to-do list. However, in recent years, Instagram has emerged as an effective yet underrated tool to showcase properties and attract new clients. Being a visual-based platform, it provides a more picturesque view of the properties that are up for sale. With 97% of potential homeowners using social media to scout for a purchase, you bet some of them will end up checking Instagram as well.
Here are some tips on how to get started with your Instagram strategy:
- Video content is king – Utilize Instagram reels and post quick property tours and guides. Highlight where the location is, how beautiful it is to live there, what makes it unique, and if it’s near any parks or establishments. (Highlighting green spaces is the way to go in the post-pandemic).
- Use hashtags, but go local – Yes, hashtags still work, but only if you use them the right way. Go hyperlocal, and don’t be afraid to use those that have a few posts under them.
- Top-tier, great-quality photos – Being a visual-based platform, having quality photos that showcase your property is a must. Even the most beautiful houses can look drab with dull lighting and photography.
Are you looking forward to taking your Instagram strategy to the next level? Hire an experienced social media virtual assistant from one of the trusted Virtual Assistant companies in California today. Call 866-596-9041 for a free consultation!
