Since we’ve mentioned the importance of having a brand style guide in the previous blog, now we will be giving you tips on how to create a style guide.
Define your company’s values
One of the most important tips on creating a style guide is identifying your company’s values. What are your goals? What do you stand for? What solutions can you offer your consumers? Finding these out and having them on paper can help you get started in crafting a style guide suitable for your brand.
Set your voice & tone
Envision your brand if it were to become a person. What is your brand’s personality? What does it like? What does it care about? From there you can add details on how your brand communicates.
Sample from Spotify:
Lay the groundwork for graphics
Your visual guide should also go in-depth, with details on how to use logos, images, colors and what visual design elements should be used for your brand.
Make it accessible
Once you finish creating your style guide, it’s time to send it out to suppliers, staff, agency and anyone who might need it. You didn’t spend all that effort just to keep it tucked away!
Make it easily understandable
Your guide should be understood by everyone so that they will be motivated to use it.
Refer to it often
Adapting your style guide to your brand can take time and practice. Make sure to help people make a habit out of referring to it when creating assets for your brand.
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