- You have poor search engine rankings.
- Your organic traffic is declining.
- Your keyword strategy is not giving you results.
- You have a high bounce rate.
- Your website speed is (super) slow.
- Your website is not mobile-responsive.
- Your business has no local visibility.
- You have minimal backlinks.
- You have limited social impact.
- You don’t have a concrete content strategy.
We’re almost halfway to 2023’s third quarter, and it’s not too late to amp up your marketing strategy.
If you have been going back and forth about taking your business to a whole new level, then adapting to an SEO strategy is what you need right now.
But the big question is: how do you know if your business needs professional SEO help?
This article will uncover the telltale signs your business needs SEO to attract more leads and customers and increase your conversion.
Ready? Let’s dive in.
What is SEO?
As you scale your business, the desire to gain more organic visibility comes along with it–meaning, when people search for your business niche, your website will pop out on the first page of the search engine.
Search engine optimization, or SEO, is an excellent way to optimize your website content to improve its visibility and ranking in search engine page results. By making your website more relevant and attractive to search engines like Google, Bing, or Yahoo, you can increase (non-paid) traffic.
What does this mean for your business?
The higher your site ranking, the more likely it is to receive clicks and visits from users looking for relevant information, products, or services.
For example, if you own a pet shop, you would want people to see your business on the first page when looking for a “pet shop near me” in your local area. Approximately 50% of web traffic comes from organic traffic. Hence, a well-planned and implemented SEO marketing strategy can do much for your business.
On the other hand, if your SEO is underperforming, your website may not appear at all or only on later pages of search results, which 75% of users won’t care to go beyond. That is why it is crucial to focus on improving your website’s SEO to attract more visitors.
How Can A Professional SEO Help Your Business?
Working side by side with an experienced SEO expert (of course, who uses White Hat or ethical tactics only to avoid issues with Google) can skyrocket your website’s search engine ranking.
Here are some of the ways an SEO specialist can help you:
- Create high-quality and keyword-optimized content
- Enhance your site’s navigation to make it easier for visitors to find what they’re looking for
- Optimize your page speed to reduce bounce rates
- Identify and resolve any coding or auditing issues that may be hindering your site’s overall performance
- Earning backlinks from reputable sources to boost your SEO efforts
How To Tell Your Business Need SEO?
As a business owner, recognizing when your business needs professional SEO (Search Engine Optimization) help can significantly impact your online presence and overall success. Let’s dive into the top ten (10) telltale signs that indicate your business could benefit from the expertise of an SEO professional:
1. You have poor search engine rankings.
The main goal of putting your business online is for your audience to see your business, especially when they come looking for you in the digital space.
It is a well-established fact that Google is still the #1 search engine worldwide, with over 4.3 billion users. Moreover, it is not unlikely that your target market is part of this humongous number.
Suppose you search for your business on Google and not find it on the first page of search results for keywords related to your products or services.; it is highly likely that you need an SEO specialist.
In this age of technological advancement, users are now setting a standard that if you don’t appear on Google’s page one, it’s implausible that people will recognize your business or even know that your products and services exist.
Hiring a virtual assistant SEO firm can help you determine the most effective keywords for your business. Their SEO professionals will test your keywords’ search volume and ensure your web pages are optimized accordingly.
2. Your organic traffic is declining.
Over time, if you have noticed a decrease in the number of visitors coming to your website or struggling to attract traffic, then it’s time to hire a professional SEO specialist.
SEO is an organic marketing approach that enhances your website’s visibility and searchability. By utilizing effective SEO techniques, your website has the potential to get catapulted on organic search results, thereby driving up your visibility and attracting more traffic. For your business, this would mean more leads and conversions.
To achieve this, you should consult an SEO expert who can guide you on getting your website to rank on Google’s first page.
3. Your keyword strategy is not giving you results.
Are you having trouble getting your website to show up in search results for your target keywords?
Is your keyword strategy not working?
Keywords are crucial when it comes to attracting visitors to your site. When your keyword strategy is not yielding the desired results, it can impact your overall online presence and marketing efforts. If you are underperforming in this factor, it’s time to seek help from an SEO specialist to optimize your keywords, ensure better visibility and increase your rankings in the search engines.
4. You have a high bounce rate.
When a website has a high bounce rate, a notable percentage of visitors leave the website after viewing a single page without interacting further or navigating through other pages. In other words, people are literally “bouncing” away from your website shortly after arriving.
Unfortunately, a high bounce rate is bad news for website owners. It signifies that people are not finding what they’re looking for or that the website is not interesting enough to keep them glued to it. Thus, if you’re a website owner, keeping your content engaging and relevant to its users is crucial to avoid a high bounce rate.
Working with SEO professionals can help you build and optimize your content, layout, and site navigation to enhance user engagement.
5. Your website speed is (super) slow.
You might have heard this a couple of times, but a whopping 40% of website visitors will leave a page if a page takes longer than 3 seconds to load. Yes, the same is true up until this year and time.
If you think about it, there’s already a considerable number of missed potential leads and customers!
By optimizing your site speed, you can ensure your visitors stick around and explore all the incredible content you offer. This is one of the many reasons why your business absolutely needs SEO. Consider hiring an SEO professional for your business to assess any speed issues, or use Google’s PageSpeed Insights tool to determine and fix any necessary improvements. With a speedy site, the sky’s the limit.
6. Your website is not mobile-responsive.
Did you know that over half of all website traffic comes from mobile phones?
That’s why having an outdated and non-responsive business can have a detrimental effect on your business. Even if your website ranks well for important keywords, visitors will get frustrated if navigating through their phones is tricky. This can lead them to leave your website without a second thought.
To prevent this, it’s crucial to have a responsive website that looks good and works great on all devices– from phones to laptops to desktops. A responsive site draws more visitors and keeps them longer as it is easy to navigate, which ultimately results in more leads, sales, or conversions.
Don’t know how your site looks on mobile?
Google’s mobile-friendly test tool can help you pinpoint elements that need improvement or change. If you need professional help, an SEO expert can help you with a mobile-first website that looks and works great on all devices.
7. Your business has no local visibility.
If your business operates locally, but you’re not showing up in local search results among your local competitors when you search for it or Google Maps, it could be due to a lack of optimization on Google My Business. To remedy this, claiming your Google My Business Page is vital to ensure you’re included in local directories.
In addition, it is crucial to ensure that your contact information (e.g., Name, Address, Phone Number) is consistent across all platforms, such as Google My Business, Facebook, Angie’s List, Yelp, and other similar directories.
8. You have minimal backlinks.
First of all, let us refresh your memory on what a backlink is.
A backlink (incoming link or inbound link as it is otherwise called) is a hyperlink that points from one website to another. Simply put, it is a link on a website (can be a blog post, article, or simply web content) that, once clicked, will point the users to your website.
Search engines like Google consider backlinks a crucial roleplayer in determining a website’s authority and popularity. It indicates a vote of confidence or trust from one website to another. When a website receives backlinks from reputable and relevant websites, it signals to search engines that the content on the linked website is highly-valuable and worth sharing. As a result, the search engines reward the linked website with a higher search engine ranking, hence increasing the website’s visibility, authority, and traffic.
If you have low-quality backlinks, this will signal to search engines that your content is not trustworthy or even authoritative. Worse is this could make it harder for people to find your website. Working with a team of SEO experts can aid you in creating high-quality backlinks to bolster your rankings and get your website seen and scaled.
9. You have limited social impact.
You cannot rely solely on social media alone for your small business. It might work initially, but it isn’t a solution applicable to everyone.
If you find your growth stagnating at some point, then it’s about time to tap on the power of search engine optimization.
One of the expert tips you can leverage to succeed in using SEO is to use social media and SEO together to prevent plateauing. Hiring an SEO agency can help you expand your reach and bring your marketing efforts to a whole new level.
10. You don’t have a concrete content strategy.
You’re not consistently producing valuable, relevant, and SEO-optimized content to attract and retain your target audience.
If your business exhibits several of these signs, it may be time to seek professional SEO assistance. An experienced SEO expert can analyze your website, develop a tailored strategy, implement best practices, and continually monitor and adapt your SEO efforts to achieve better visibility, increased organic traffic, and higher conversions. Investing in SEO can have a long-lasting positive impact on your business’s online growth and success.
Final Thoughts
Now that these signs have come to your awareness, it’s time to collaborate with an SEO agency. When choosing, it’s crucial to consider factors such as portfolio, client testimonial, team culture, and responsiveness to your inquiries.
On a side note, we want to remind you that search engine optimization is a long-shot strategy–it will take time, so don’t be discouraged if you don’t see immediate results. It may take a few weeks to months to see results for your targeted keywords but trust us, it will all be worth it!
Remember, approximately 53% of traffic comes from organic traffic, and you don’t want to miss those prospects, so investing in the right SEO agency is crucial. Virtual Assistant Talent has been home to the best SEO virtual assistants for decades. Work with us today!
Resources:
https://www.webcitz.com/blog/top-10-signs-you-need-seo-help/
https://cariadmarketing.com/insights/10-signs-you-need-professional-seo-services-for-your-business/
https://entrepreneurthearts.com/10-signs-you-need-to-hire-an-seo-agency-for-your-online-business/
